EPISODE · Apr 6, 2022 · 4 MIN
What is the Diffusion of Innovations Theory?
from Think With Niche · host Think With Niche
This diffusion of innovations idea is frequently used in marketing to better understand and promote the adoption of innovative products. Innovators, early adopters, early majority, late majority, and laggards are the main protagonists in the idea. #TWN
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What is the Diffusion of Innovations Theory?
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