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What is the Frank And Oak secret for adapting to changing customer preferences? episode artwork

EPISODE · Apr 29, 2024 · 21 MIN

What is the Frank And Oak secret for adapting to changing customer preferences?

from Questions for now - Compelling perspectives on digital CX

Note: Since publishing this episode, we’ve rebranded to TELUS Digital.On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.Founded in 2012 as an online-only menswear retailer, Frank And Oak used data and insights from customers to change course over the following decade, reinventing itself as a sustainable lifestyle brand with both an online and brick and mortar presence.Listen for the informative insights of Nadia Famularo, director of operations and customer success at Frank And Oak, as she discusses how data-driven decision making influences Frank And Oak’s business strategy, how the company leverages technology to enhance the customer experience and why CX leaders must ensure the voice of the customer is heard in their organizations.Visit our website to learn more about TELUS Digital.

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What is the Frank And Oak secret for adapting to changing customer preferences?

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Frequently Asked Questions

How long is this episode of Questions for now - Compelling perspectives on digital CX?

This episode is 21 minutes long.

When was this Questions for now - Compelling perspectives on digital CX episode published?

This episode was published on April 29, 2024.

What is this episode about?

Note: Since publishing this episode, we’ve rebranded to TELUS Digital.On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are...

Can I download this Questions for now - Compelling perspectives on digital CX episode?

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