What is the great FMCG slowdown about?

In this interview to Vinay Kamath and Meenakshi Verma Ambwani of businessline, Saugata Gupta, MD & CEO of Marico Ltd, talks about the factors that have contributed to a slowdown in FMCG consumption and about rural and urban consumption. He also talks about how digital will be a big driver of growth for the group and how it has emerged as a  strong pillar of growth for the group, complementing its core portfolio of Saffola and Parachute oils. It has parlayed the Saffola brand into foods, as well, and expects this to be a big play in its portfolio soon. Listen in! (Host: Vinay Kamath, Meenakshi Verma Ambwani)