What Is The Impact Of "Fake News" On The Miami Real Estate Market?

In Episode 84, expert Peter Zalewski of Condo Vultures interviews Jean Gruss - a former financial journalist who now owns and operates Gruss Communications - about the impact - or lack thereof - that unchecked public relations and marketing efforts have on the Miami real estate market in the "Fake News" era. The discussion ranges from Do-It-Yourself (DIY) marketing to how to hire a public relations firm, and determining what is "Fake News" to deciding how to compete with individuals and entities that are posting unverified information.        In Segment 1, Gruss discusses growing up in France and the Washington, D.C., attending a post-graduate journalism program in South Africa and working for 25 years as a financial journalist in Florida and Washington, D.C. Gruss also discusses how and why he transitioned from the newspaper business to the public relations and marketing industry.  In Segment 2, Gruss provides an overview of the public relations and marketing industry and discusses the industry's role and responsibility in the current era of "Fake News."  In Segment 3, Gruss provides a history on "Fake News," keys to determining what news is fake and tips on when and how to hire outside professionals to assist with public relations and marketing efforts. Gruss also shares an outlook on the public relations and marketing industry in 2021.   To send a comment, please email the podcast at [email protected]     Please be sure to patronize our advertising supporters: Condo Vultures® Realty, Condo Vultures® Condo Correction Tours, and CVR Realty.  Click here to subscribe to the Condo Vultures® Distressed Market Intelligent Report.