What is the Importance of Data Enrichment in B2B?

Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work together, and how it can aid social media and KPIs.