What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

from The Buyer's Journey · host Commexis

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

Episode metadata supplied by the publisher feed · Published Sep 29, 2020

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What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

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