What is the maximum profit potential of your farm? - Understanding Maximum Sustainable Output

This episode was produced in association with Nethergill Associates, a farm consultancy based in Devon.For more information on Nethergill Associates visit nethergillassociates.co.ukFor further description and definition of 'Maximum Sustainable Output' click here. Timestamps00:27 Ben introduces the show.03:02 Chris Clark introduces himself.03:47 Brian Scanlon introduces himself. 04:19 Chris introduces Nethergill Associates as a consultancy.05:44 'The problem' - struggling farm profitability and declining nature value - why did Chris want to focus on tackling these big problems. 07:42 Does the farming sector perhaps not look outside (to other sectors) enough? Brian comments.08:25 Is it possible to put a figure on the maximum profit potential of a farm business? What does profit mean?10:19 Brian explains how the size of the farm is the critical limiting factor in profitability currently.10:40 Energy - why do we need to focus on this?12:34 Farmers as energy producers.12:55 Mindset shift - seeing nature as a stakeholder in your farm business.16:02 Natural capital and how maximum sustainable output interacts with it. 16:20 Free issue energy. 17:20 Brian explains productive variable costs and corrective variable costs.19:15 What are Chris and Brian doing on the ground on a farm in calculating MSO?24:31 Going beyond farming - does MSO have wider applicability?25:54 ''The energy that goes into other inputs cannot be recovered'' says Chris.26:28 Profitability - the culture in farming behind it. 28:18 ''Profitability is fundamental for food security'' says Brian.29:00 The Less is More Report and where Nethergill Associates has come from. 31:32 MSO is about all farms, not just upland farms, but how does this relate to the uplands? Does this approach offer a more democratic approach?32:29 The concept of the managed landscape. 33:42 The maths on how variable MSO is. Can it be improved over time?34:30 Food security.  37:50 Brian discusses yield. Husbandry v additives. 38:48 Contract farming and profit shares. How does MSO work with this? 42:36 The direction of profitability. 43:10 Wider benefit in terms of economy, ecology and community. What are the benefits for everyone else? What is the relevance for policy makers?46:58 Message for the public and message for farmers. 48:56 Ben rounds up.