WHAT IS THE "P.E.S.O" MARKETING MODEL?

What is the PESO model of marketing? This is a really useful framework that marketers use to categorize media into four types: Paid, Earned, Shared & Owned. The model helps organizations better understand and structure their marketing approach by focusing on different media channels. Here's a quick breakdown of what each category means: 1. Paid Media This refers to channels where you pay to display your content, such as ads on search engines, social media platforms, or websites. 2. Earned Media This is when your content is promoted by others, such as when a news outlet writes about your company or a customer shares a positive review. 3. Shared Media This includes content that is shared on social media platforms, such as posts, tweets, and videos. 4. Owned Media This refers to the content you control, such as your website, blog, or email newsletters. By understanding and using the PESO model, marketers can create a more holistic approach to their communications strategy.