What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more! Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Laura on Twitter at @MattBilotti, @MissBorga, & @HYPERGROWTH_pod