What is the role of ML in optimising e-commerce experiences?

Data-driven technology infrastructures can create a huge increase in value on e-commerce platforms. Machine learning allows you to make better predictions and increase the business value chain through the best user experience. With more complete and accurate information, they can make data-backed decisions that ultimately lead to better products and services. Use technologies like machine learning that have the ability to help you be ubiquitous, run 24/7, and deliver the exact shopping experiences customers are demanding today. We chatted with Shimoku, developers of an ML solution for e-commerce, about this topic.