Can Trail Running Stay Human?

Trail running is getting bigger fast. Bigger races, bigger brands, bigger media, and more money entering the sport every year. What happens to trail running culture as all of that growth accelerates? And will the human side of trail running we all love survive?Recorded in Stockholm at Klättermusen headquarters, Josh sits down with Gonz Ferrero, CEO of Klättermusen, and Billy White, founder of Sörmlands 100, to talk about UTMB, independent trail races, elite sport versus dirtbag culture, why trail running still feels different from road running, and who actually gets to shape what the sport becomes from here.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:05 The Growth of Trail Running00:24 The Evolution of Trail Running13:19 The Personal Connection to Trail Running33:33 The Diverging Paths of Trail Running37:38 The Future of Trail Running: Balancing Elite and Everyday ExperiencesResources / LinksKlattermusen Sormlands Trail RaceSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccRelated EpisodesUltra Running isn't Just RunningUltra Runners Need More Than Normal LifeWhy Running Changes You with Raz RaufPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack