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EPISODE · Aug 30, 2018 · 5 MIN

What Is Value Based Pricing?

from Product Chats Podcast · host Pragmatic Institute

Can you price a product based on what the customer is willing to pay for it? In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization. Read Mark's original blog here: What Is Value-Based Pricing? Ready to become a pricing expert as well? Take a look out our upcoming courses!

Episode metadata supplied by the publisher feed · Published Aug 30, 2018

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What Is Value Based Pricing?

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