What Is Value? The 2 Types - Explained.

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain? Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less. This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW