What Is Your Audience Hungry For?

A lost afternoon at a trout pond with a five-year-old is the inspiration for today's Coffee Break. If we're making money by selling anything, one of the questions we have to ask is whether there is a demand for it. I work with some artists who don't believe there is a demand for things like art, but I challenge them to find a building in the world that doesn't have some kind of creative something somewhere. That said, if what we offer isn't selling, we need to look at a couple of options. Are we fishing in the right pond? Have the fish already been fed? Do we just need to come back tomorrow? Is there anything you can do to stimulate the appetite? The conditions have to be right for the sale to go through. If the horse is full, the carrot won't work. Enough metaphors for now. Go make something and then sell it. #creativebusiness #selling #marketing