What is Your Law Firm's Perceived Value?

When you offer premium pricing in your law firm, are you including the basics that everyone has come to expect? Raising your prices can elevate you in a whole host of ways. When you raise your prices, there are some people that will simply say, that's not for me, I can't afford it. They will have a belief system that says it's a waste for me to spend a certain amount of money on this product or service.   In this episode we discuss: It’s important to know what your own rules of professional conduct are going to require and exclude. You don't have to price consistent with what other people in your industry are doing. Focus on the idea that you have power in how you communicate that impacts the experience. What are you saying to your prospects and clients about your business?   Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.   Contact Info: Podcast: Intake Training Strategies https://www.lawfirmmentor.net/podcast/2022/04/01/intake-training-strategies     My favorite excerpt from the episode: TIME: 00:17:51 (38 Seconds)  So when I don't receive value, when the value that I am anticipating does not come to me and someone says, Oh yeah, we're going to require you to pay for that, even though at this point I do believe free coffee in a lobby at a hotel is industry standard. You are going to have a perceptual disconnect, right? You're going to give an experience to your, to your client that says we value you except with something that is small and minor and less of an inconvenience and cost to us. We're going to pass it along to you for our own benefit.