Purpose Beyond Profit: How Business Can Change the World | B1G1’s Paul Dunn

Send us Fan MailWhat if purpose were not simply a line on your website, but a practical guide for how you lead, serve customers and grow your business?In this episode, Peter Boolkah speaks with Paul Dunn, co-founder and then-chairman of B1G1: Business for Good, about building a business around something more meaningful than money.Paul traces his journey from joining Hewlett-Packard in Australia and founding one of the country’s early computer companies to building Results Corporation and Results Accountants’ Systems. He also explains how an experience connected to the 2004 Indian Ocean tsunami changed his understanding of business and eventually brought him together with B1G1 founder Masami Sato.Peter and Paul explore why entrepreneurs become trapped when money is their only objective, how a clear purpose creates focus, and why giving need not be postponed until some imagined future point when the business is finally successful.You’ll discover:Why mentoring benefits the mentor as well as the person being mentoredThe importance of remaining present in an always-on worldHow purpose gives a business focus and differentiationWhy entrepreneurs should stop falling in love with their productsWhat changes when you fall in love with the person using the productWhy founders need continued learning, collaboration and outside perspectiveHow purpose can attract customers, collaborators and team membersWhy giving should be part of the business journey, not merely its destinationA simple exercise for articulating what gets you out of bed each morningThis is a conversation about purpose, connection and the power of using everyday business activity to create a wider impact.Learn more about B1G1: https://b1g1.comLearn more about Peter Boolkah: https://www.boolkah.comCONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com