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What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick episode artwork

EPISODE · Apr 26, 2021 · 34 MIN

What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

from Unpacking the Digital Shelf · host Digital Shelf Institute

With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.

What this episode covers

With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.

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What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 34 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on April 26, 2021.

What is this episode about?

With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined...

Can I download this Unpacking the Digital Shelf episode?

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