What it really takes to activate employees on social media with Elena Ivanova

If your brand trust stops at the corporate feed, you’re missing the real starting line: your people.Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust.In this session, you’ll learn:The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy take root.How organic, paid and leadership visibility work together to amplify authentic employee storytelling and build brand trust.Where to invest first when you scale: the priorities (people, processes, measurement) that deliver the fastest, most defensible ROI when rolling out employee activation.Perfect for social media leaders, internal comms, HR, and executives who want their people to be the most trusted voice of the brand.