What It Really Takes to Build a Brand | Part 1

In this episode of Changing Lanes, Rachel and Susan sit down with Merrin Schnabel, entrepreneur and founder of MADGE Beauty and the Geelong Women’s Business Club.In Part 1, Merrin shares how entrepreneurship has always been part of who she is, from starting her first business at 19 to building a women’s business community and launching a successful beauty brand.Merrin talks about taking the Geelong Women’s Business Club from a local community to events across Australia, creating MADGE Beauty from a product she personally wanted, and why personal brand  and showing up online have been so important in her business growth.In this episode, we cover:Merran’s early journey into entrepreneurshipStarting her first business at 19Building the Geelong Women’s Business ClubGrowing a local business community Australia-wideLaunching MADGE BeautyBuilding a successful beauty businessThe role of personal brand in business growthShowing up online with authenticityWhy mindset matters for entrepreneursBacking yourself as a business ownerCONNECT WITH USMerrin Schnabel Instagram → https://www.instagram.com/merrin_schnabelCheck out Madge Beauty → https://www.instagram.com/madge_beauty/Connect with → https://www.instagram.com/geelong_women/Changing Lanes Instagram → https://www.instagram.com/changinglanesthepodcastPilates Retreat Club Instagram → https://www.instagram.com/pilatesretreatclubThe Pilates Retreat Club → https://www.thepilatesretreatclub.com.auIf you are a busy woman, mum, professional, business owner or someone quietly wondering what is next for you, subscribe to Changing Lanes for honest conversations, practical encouragement and real stories to help you navigate your next chapter with more clarity, confidence and support.