What it really takes to build a community that lasts — with Alex Eagle from The Running Charity

Alex Eagle has been doing the work for 12 years, long before “community-led” was a slide in your brand deck.He’s the co-founder of The Running Charity, an organization that uses running and movement to support young people experiencing homelessness. Not for hype. Not for likes. But for belonging, trust, and transformation.In this episode, we talk about:– Why “community” has been co-opted by brands and how to take it back– What real community work looks like (and why most run clubs miss the point)– What brand people get wrong when they try to “collaborate for impact”– How sport can unlock trust, safety, and identity– The difference between community as a concept vs. a commitmentIf you’re building a brand, running a run club, leading a community, or trying to make your values mean something, this conversation is a mirror.Why listen?Because there’s a difference between saying “we care about community” and showing up every week for 12 years.And you’ll hear what that difference sounds like.