What It Really Takes to Build a Multi-Million Dollar Jewelry Brand with Jennifer Fisher

This is a clip from our Fashion Anti-School, where people get live, direct access to the founders, creative directors, and executives building the world's leading fashion brands. Full session + live Q&A available inside. Join the next one here: https://www.skool.com/fashionantischool Join our newsletter for weekly interviews with fashion leaders: https://www.beyondfashionbusiness.com/ Today's guest is Jennifer Fisher, founder and CEO of Jennifer Fisher Jewelry, a brand she has been building for twenty years starting with a single dog tag she made the day her son was born. This is not a conversation about strategy or growth tactics but about what twenty years of building something you genuinely believe in actually looks like from the inside, with the burnout and the course corrections and the moments of doubt and the thing that keeps you going through all of it. We talk about why she stayed direct to consumer when everyone else went wholesale, how she expanded into lifestyle and media without losing the jewelry brand's identity, and what she told me in the middle of this conversation about being burnt out today that makes this one of the most honest interviews I have recorded. If you are building something and you are wondering whether it is worth keeping going, this episode answers that question in a way that will stay with you.