What It Really Takes to Build Artist Buzz with Fiona Bloom

Fiona Bloom is the owner of The Bloom Effect, a one-stop shop agency helping artists build real momentum through marketing, branding, publicity, and global connections. We sat down with Fiona live at NOLA MusicCon at the New Orleans Jazz & Heritage Center to talk about her path from college radio DJ to internationally respected tastemaker, and how relationship-driven strategy fuels long-term artist growth.We dig into what it actually takes to build buzz in today’s music industry, why showing up locally still matters, and how artists can stack opportunities beyond traditional PR—from festivals and visuals to collaborations and community building. Fiona also shares her deep connection to New Orleans, the city’s undeniable talent, and what’s still needed to strengthen its music infrastructure, offering real insight for artists focused on patience, consistency, and sustainable careers.Our show's host, David Adams, founded Elation Entertainment, a New Orleans-based multi-media entertainment company. With a solid foundation of 8 years working in the Los Angeles music scene conducting multiple music camps with Grammy Associates, Musicians, and Producers, David brings a wealth of expertise to the table. His experiences have taught him valuable lessons, encouraging him to bring the entertainment industry standards and creative spaces to New Orleans, a place he calls home. Follow Elation EntertainmentInstagram: https://www.instagram.com/elationent/Website: https://www.elationent.com