What it really takes to get a referral (it's not what you read on social media)

Do you get good referrals? Enough to fuel the growth of your firm? Most professionals don't... Here's what they do wrong.In this episode, I'll explore why the common advice to just 'ask for referrals' often fails and can feel awkward for everyone involved. Instead, I'll walk you through a framework to make referrals a predictable and consistent part of your business growth, removing the guesswork entirely.What you'll learn in the podcast episode:- The four essential ingredients that must be present for a referral to happen, so you never have to ask directly again.- Why directly asking for a referral is often the worst thing you can do and the proactive steps you should take instead.- How to build a simple 'referral toolkit' that makes it incredibly easy for happy clients and contacts to introduce you.- The direct link between your day-to-day client service and the quality and quantity of referrals you receive.- A clear plan for handling unwanted referrals so you can stay focused on the work you do best, without damaging your reputation.Related episodes:The 5Ps to make sure that Business Development always happens - https://podcasts.apple.com/no/podcast/the-5ps-to-make-sure-that-business-development-always/id1795240444?i=1000719252662How to put your marketing on autopilothttps://podcasts.apple.com/no/podcast/how-to-put-your-marketing-on-autopilot/id1795240444?i=1000718127347From 0 to 1000 subscribers in 9 months: my exact playbookhttps://podcasts.apple.com/no/podcast/from-0-to-1000-subscribers-in-9-months-my-exact-playbook/id1795240444?i=1000712933308Fix these 4 core business development processes before you try to scalehttps://podcasts.apple.com/no/podcast/fix-these-4-core-business-development-processes-before/id1795240444?i=1000705097431Useful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe