What It Really Takes to Launch a Textile or Wallpaper Line with Callie Jenschke

Season 8 of The Interior Collective Podcast is brought to you by Loloi. Today’s episode is one I know so many of you have been curious about, because we’re diving into what it actually looks like to step beyond client work and into product development. I’m joined by Callie, founder of SUPPLY Showroom-a boutique fabric and wallpaper showroom-which is the hub of Austin’s design community, and whose reach extends well beyond Texas.  It’s truly one of those spaces that’s worth the trip, whether you’re local or flying in. They’ve also been a longtime partner of Design Camp, generously hosting our campers each year for a welcome breakfast and private tour, and we’ll be back with them again this August. You can learn more at design-camp.co. Callie has a front row seat to what makes a textile or wallpaper collection successful, and just as importantly, where designers tend to get it wrong. We’re talking through the real investment required to launch a line, how to think about memos and distribution, what showrooms actually do behind the scenes, and how to approach this as a long-term business decision, not just a passion project. If you’ve ever considered launching your own textile or wallpaper collection, this episode is going to give you a much clearer picture of what it takes to do it well.