What it really takes to lead a global creative team | Tim Greenhalgh, Like a Moth, ex Landor & Fitch

How can designers reach the executive level, and what are their responsibilities and the impact they get to create?To find out, join our Design Executives Series with Tim Greenhalgh, Founder and Creative Director at Like a Moth and former Chief Creative Officer at Landor & Fitch, one of the most iconic creative agencies in the world.Tim is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/3RTKnxHOver more than 30 years, Tim has led a team of over 1,200 curious minds across 20 countries, creating award-winning brand experiences for clients including Apple, LEGO, and Adidas. During our live interview, Tim will share his mistakes and learnings, along with insights into leading at executive level.What you'll learn► How to create and maintain high-quality design standards, and motivate the team to "destroy the ordinary"► The value of design and creativity for business performance► Tim's journey from creative director to chief creative officer00:00 Meet Tim Greenhalgh — 40 years leading global creative at Fitch and Landor, now founder of Like a Moth02:00 What Tim learned from Rodney Fitch about the value of design05:15 How to justify the value of design to clients13:00 How to present bold creative ideas so clients say yes19:25 Why most creative briefs are just agendas and how to fix them23:35 What nobody tells you about being a chief creative officer33:10 Dealing with underperformers in creative teams without burning the culture35:30 Why there's no such thing as a bad project45:20 How Tim uses sight, insight, foresight to start every creative project52:40 Destroy Ordinary: the creative framework that united 26 global studios57:45 The future of craft, ideas and creative leadership01:06:00 How to sell the value of an idea (not just the design) to business leaders01:08:45 Has hybrid working destroyed studio culture?01:12:20 If you could change one thing in the world👤 Who this episode is for: Design Leaders · Creative Directors · Heads of Design · Agency Founders · Brand Strategists · Innovation Leads · and anyone curious about creativity, leadership, and businessTim is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/3RTKnxH