What it Takes to Build a Fine Wine Brand: In conversation with Nigel Greening

Many people find wine as a second career and re-invent themselves in their newly bought vineyards. But few have been as successful as Nigel Greening in doing so. In less than 25y, his estate, Felton Road in New Zealand, has elevate itself amongst the best, leading the way to a new generation of fine wine producers in Central Otago, New Zealand and beyond. Felton Road is recognized today as one of the most identified and loved wine brands. In this very special episode, we wanted to understand how Nigel and Blair made it to the top so quickly, In this wide-ranging discussion, we talk futurism, planning, and profitability.