What It Takes to Build an Art World Artists Can Survive and Thrive In with Marcel Baettig

Today, I am joined by Marcel Baettig, artist, cultural leader, and founder and CEO of Bow Arts, one of London’s most influential arts and education charities. Over three decades, Marcel has quietly built a values-led social enterprise that provides affordable studios and housing for artists, reaches tens of thousands of young people, and continually reinvests in local communities. This conversation isn’t just about scale or success. It´s about precarity, why artists need infrastructure as much as inspiration, and how Marcel’s own experience of working as an artist shaped Bow Arts. We explore leadership without ego, the long game of cultural change, and why we need to stop treating artists as an afterthought in regeneration. This episode is for anyone who’s ever felt the system is stacked against them - and wondered what it looks like to build a different one. KEY TAKEAWAYS We need to stop accepting scarcity as inevitable, to question who systems are really designed for - building a better art world is not a theoretical exercise. It’s a daily practice. Sustainable creative lives are built through shared responsibility and leaders who remember what it feels like to be at the kitchen table wondering how the rent will get paid and still choosing to make the work. If we want artists to survive, we must design practical, long-term infrastructure - affordable space, stable income pathways, and owned assets, not just offer prestige moments or short-term opportunities. BEST MOMENTS “Artists thrive when they are trusted, resourced, and rooted in their communities.” “Artists don’t just need opportunities. They need conditions. Time. Space. Stability and a sense their contribution to society is not decorative, but essential.”   THE GUEST Marcel Baettig is the Founder and CEO of Bow Arts, a pioneering London charity providing affordable, sustainable spaces for artists to live and work while contributing to their local communities. Originally trained as an artist, he founded Bow Arts in 1994, and it now supports over 1,100 artists across London, runs a major learning programme that reaches tens of thousands of young people, and reinvests significant funds into local cultural life. He is also a founding director of the National Federation of Artist Studio Providers and has advised bodies including the Mayor of London, Arts Council England, and DCMS on creative workspace and cultural regeneration.  https://www.linkedin.com/company/1639152 https://www.facebook.com/bowarts/?locale=en_GB https://bowarts.org/ HOST BIO With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. ** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ ** Unlock Your Artworld Network Self Study Course Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/ ** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]