What It Takes to Franchise a Business with Roger Martin of RockBox Fitness

Roger Martin is the Co-Founder and Managing Member of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of RockBox Fitness. [1:53] Josh welcomes Roger to Franchise Euphoria. [2:32] Roger shares how he went from a career in the pharmaceutical industry to co-founding RockBox Fitness. [9:13] Roger walks through the timeline of what turning RockBox Fitness into a franchise was like. [12:16] From day one, Roger and his partner always intended to franchise RockBox Fitness and focused on making sure their model was scalable. [15:11] For Roger, what differentiates RockBox from their competitors is their unique product offering but also their attention to building a community-focused environment. [18:28] While the RockBox offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership. [20:37] Roger shares how RockBox has been dealing with COVID-19. [25:06] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic. [28:04] If you want to learn more about RockBox Fitness, visit their website listed below. [30:20] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: [email protected] www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.rockboxfitness.com/ https://www.facebook.com/RockBoxFitnessFranchise/ https://www.instagram.com/rockbox_fitness/ https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw