What it takes to hit $15 million with Peter Mann from Oransi

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range. In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program. Peter also highlights the importance of environmentally responsible manufacturing and transparency. In this episode we discuss: Manufacturing in the US and the challenges and advantages of domestic production How do you integrate sustainability into your business practices? Comparing word-of-mouth marketing to other forms of advertising How Peter approaches vertical integration in their business model In an oversaturated market, why is it crucial to have a clear mission and values? Time stamps: [05:05] How a COVID merger led to sustainable manufacturing focus. [08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation. [10:50] Building better products, understanding customers, and having the right story. [12:59] Merging to lower costs and stay competitive. [19:34] How vertically integrated manufacturing saves costs and increases sustainability. Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy