What It Takes to Turn a Women's Soccer Club Around with Ryan Dillon of Gotham FC

When Ryan Dillon joined Gotham FC as Chief Business Officer 2.5 years ago, he walked into what he describes as a distressed asset. A fully remote workforce, a league starved of investment, and a club with no real product discipline to speak of. What followed was 2 championships in 3 years and triple the revenue, all built on a framework Ryan carried over from 6 years at Peloton: obsess over the product, track NPS, and make winning the foundation everything else sits on.In this episode, Ryan breaks down how they use first-party data and tentpole moments like the Queens Classic at Citi Field to punch above their weight, and why matching players to partners by genuine interest has changed the way they build sponsorships.In this episode, you’ll hear:How Ryan’s experience scaling Peloton informs his approach to building demand in a low-awareness sports marketHow Gotham FC uses Net Promoter Score as an operating metric to improve the fan experienceWhat it takes to operate a turnaround while rebuilding staffing models, processes, and in-market presenceWhat goes into executing a championship rematch at Citi Field that could set a New York City women’s attendance recordResources and Links:Connect with Ryan Dillon on LinkedIn.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.