What I've Learned from 20 ICAST Shows - feat. Carl Carson (ICAST 2026 ep 4 of 4)

What does a fishing industry sales rep actually do at ICAST?In this episode of our Best On Tour ICAST series, we sit down with industry veteran Carl Carson to break down the side of ICAST most people never see.From months of preparation and booth setup to nonstop meetings and relationship-building, Carl shares what it really takes to represent brands and drive business at the biggest trade show in fishing.We also dive into how ICAST has evolved over the years from catalog sales and surprise product launches to today’s fast-moving world of social media, influencers, and early releases.In this episode:• What a sales rep actually does at ICAST• The insane prep before the show even opens• How brands sell products months (or years) in advance• Why some reps never even see the show floor• Where real business and deals actually happen• How social media changed product launches forever• The biggest trends shaping the fishing industryThis is just 1 of our interviews for our ICAST 2026 series. We’re talking to some of the most influential people in fishing to bring you real insight from inside ICAST.👉 Make sure to SUBSCRIBE so you don’t miss the next episode!Sign up for our FREE newsletter 👉 https://bestontour.netFollow Best on Tour:https://www.facebook.com/BestOnTourBasshttps://www.facebook.com/groups/botinsidershttps://www.instagram.com/bestontourbasshttps://www.tiktok.com/@bestontourbass