What Jason White Learned About the Fundamentals of Marketing by Working With Some of the Top Brands in the World

As a leader in the marketing space, Jason White — currently CMO at Cura Cannabis Solutions — has worked with some of the world’s most renowned brands. Think Nike, Tide, and Beats by Dr. Dre.  On this episode of Predicting the Turn, Jason came on the show to talk about his experience working with these brands and what he learned about marketing and the fundamentals of branding along the way.  We discussed issues including: why it’s so important to learn to sell the “boring” stuff first, how to embrace culture without making costly missteps, and how to avoid being overshadowed through celebrity partnerships.