What Job Are You Hiring Your Podcast to Do for You?

If your answer is simply "be a podcast," we need to talk. If you treat your podcast as just a feed to be fed with episodes, lather, rinse, repeat, you're missing out all that a podcast can do for you and your mission or business. Your podcast is like a wildly overqualified employee...one that deserves to have an actual job description (or, ideally, several). Because once you know what you're hiring your podcast to do, it can help lighten the load of the decisions and actions the world asks you to make and take you every day.  And if you know what your podcast is supposed to do, it can help you also figure out what it doesn't have to do (cough cough full-on slick video production).  ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners create podcasts that work harder than they do to earn their keep. Host Courtney Reimer explores how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the creator of THE STRATEGIC PODCAST LAUNCH STUDIO, the founder and principal strategist of Sounds Great Strategy,and a former executive at Spotify, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Follow on Instagram: @soundsgreatcourtney Connect on LinkedIn: Courtney Reimer Subscribe to her weekly-ish newsletter on burnout-proof podcasting: Sounds Great on Paper Email Courtney: [email protected] THE STRATEGIC PODCAST LAUNCH STUDIO  opens Monday, September 28, and there is one spot left. This six-week, done-with-you experience is for people who are ready to stop talking about their podcast idea and actually build it...with a thoughtful strategy underneath so it has a fighting chance of earning its keep. If you want to figure out what jobs your podcast should be doing for you and build a show ridiculously well-qualified to do them, visit SoundsGreatStrategy.com/Studio to learn more about it and grab that last spot!