What Joe Rogan can teach us about crisis PR

What Joe Rogan can teach us about crisis PR. Last week as I lay in bed with COVID, I watched a video on YouTube with Joe Rogan in which he was asked how he dealt with the massive attacks on him earlier this year. There was a lot to pull from this conversation from a PR perspective because so often in PR the focus is on the techniques of crisis management, not us. So how do you cope when your organization or the public are looking at you and they are not happy.  What can we learn from Rogan?