What Laboratory Buyers REALLY want

In this episode of The Luxury of Choice, host Steve Vaughan and guests Christian Walter and Jonathan Slasinski discuss the essential needs and expectations of customers in the laboratory equipment sector. They explore the importance of understanding customer workflows, the value of face-to-face interactions in building trust, and the role of emotional intelligence in sales. The conversation emphasizes the need for salespeople to prioritize customer needs over upselling and to foster long-term relationships based on reliability and support.Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche,  Jayne Green  and Jonathan Slasinski are Sales Trainers from george james ltd.  You can email the show at:  [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/