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EPISODE · Mar 2, 2026 · 40 MIN

What leaders get wrong about AI rollouts and employee adoption

from Bare Knuckles and Brass Tacks · host George Kamide

What if your AI rollout isn't failing because of the technology, but because no one asked your employees how they feel about it?Dr. Marissa Alert is a clinical psychologist who works with organizations scaling AI. Her argument is deceptively simple: the resistance leaders keep running into isn't a change management problem. It's a diagnostic failure. And until you treat it like one, AI rollouts turn into guesswork.High usage doesn't mean successful adoption. It might just mean fear-driven compliance.In this episode, we get into what business leaders and organizations consistently get wrong: the assumptions made about how employees will respond, the gap between leadership alignment at the top and the confusion that trickles down, and why layering an AI mandate onto a workforce already running on empty is a very different problem than a training rollout.We also got into something harder: what it means when employees are being asked to integrate tools that might replace them, and why most leaders don't have a good answer for that question.If your organization is tracking adoption rates and still seeing 20%, this episode is worth your time.Mentioned Jack Dorsey’s Block cuts nearly half of its staff in AI gamble

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What leaders get wrong about AI rollouts and employee adoption

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This episode was published on March 2, 2026.

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What if your AI rollout isn't failing because of the technology, but because no one asked your employees how they feel about it?Dr. Marissa Alert is a clinical psychologist who works with organizations scaling AI. Her argument is deceptively simple:...

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