What Leaders Must Know About Positioning with Andy Cunningham

Andy Cunningham knows that positioning is more than just a marketing term, it is the formulation of a business strategy. Andy is the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition and shares the framework she uses to transform markets and industries. Regardless of your title within the organization, you need to understand your company's DNA to create alignment and clarity within your team.