What Leaders Must Know About Positioning with Andy Cunningham

from The Remarkable Leadership Podcast · host The Kevin Eikenberry Group

Andy Cunningham knows that positioning is more than just a marketing term, it is the formulation of a business strategy. Andy is the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition and shares the framework she uses to transform markets and industries. Regardless of your title within the organization, you need to understand your company's DNA to create alignment and clarity within your team.

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This episode is 33 minutes long.

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This episode was published on January 31, 2018.

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