What Made This Chicken Restaurant Go Viral | Cwispy Chkn

Mike Squires & Friends is proudly sponsored by Distrokid. To get 30% off your first year’s membership, check out: http://distrokid.com/vip/mikesquires Merch: https://mikesquires.shop Join The Squires Squad (Early Access): https://app.grouped.com/mikesquires Connect with Mike Squires: https://set.page/mikesquires/ Stream Mike Squires & Friends: https://pods.to/mikesquires 00:00 Meet the Cwispy Chkn Founders 01:05 The Idea Behind Better Fast Food 02:35 Building the Menu & Using Local Ingredients 04:10 How the Restaurant Journey Began 06:06 Choosing the Name 'Cwispy' & Early Decisions 07:59 Finding & Overhauling the Perfect Location 10:26 Biggest Hurdles and Lessons in Opening 14:43 Why Sourcing Matters: Ingredients & Avocado Oil 17:48 Balancing Healthy & Tasty 20:08 Recipe Development & Striving for Perfection 24:42 Blowing Up: Influencers and Viral Success 28:23 Lessons Learned from Traditional vs Social Media Marketing 33:40 Navigating a Tough Location & Building a Loyal Base 37:14 Key Strategies: The Power of Social Content 40:00 Working with Influencers: Lessons & Experiences 45:01 The Founders' Story: Friendship, College, Partnership 46:34 Goals for the Future & Staff Shoutouts 48:09 Final Thoughts: Messages to the World 52:01 Strengths, Weaknesses, and Partnership Dynamic 54:57 Signature Menu Items & Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices