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What Makes a Blockbuster? episode artwork

EPISODE · Jul 28, 2023 · 9 MIN

What Makes a Blockbuster?

from This Week in Business

Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more. Hosted on Acast. See acast.com/privacy for more information.

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What Makes a Blockbuster?

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 9 minutes long.

When was this This Week in Business episode published?

This episode was published on July 28, 2023.

What is this episode about?

Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more. Hosted on Acast. See acast.com/privacy for more information.

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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