What Makes a Blockbuster? episode artwork

EPISODE · Jul 28, 2023 · 9 MIN

What Makes a Blockbuster?

from This Week in Business

Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jul 28, 2023

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What Makes a Blockbuster?

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