Ep. 5: What Makes a Book Cover Good?

On this episode of the Pub Date podcast, we're joined by award-winning designer and honorary book broad Andrew Welyczko to discuss:The key things a good cover should haveHow to find, interview, and hire a freelance cover designerWhat makes a cover great and how a bad one can stall book sales_____________________________________________________________________________Andrew Welyczko is an award-winning graphic designer with 25 years experience creating brand- and editorial-focused design for advertising, marketing, identity development, and publishing. Since founding AbandonedWest Creative in 2009, Andrew has designed over 150 book covers and interiors, for clients ranging from the "big four" to self-published authors of all levels and motivations. Andrew lives outside Boulder, Colorado with his wife, daughter, and irascible cat Isabel.