What makes a ‘GOOD’ Business Developer ‘GREAT’?

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100. The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers. Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales. Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.  The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.00:00 Introduction to OnBD with ALF00:47 Meet the Guests: Jody Osman and Rich McHardy01:18 The BD100: Origins and Purpose02:01 The BD100: Nomination and Judging Process03:21 Key Traits of Top Business Developers04:55 The Importance of Personality in BD17:35 Recognising Rising Stars in BD20:44 Evolution of Business Development22:49 The Expanding Role of Business Developers23:58 The Evolution of Business Development24:23 Balancing Stress and Support in Business Development26:07 The Importance of Research and Personalisation27:23 Building and Leveraging Relationships28:40 Advice for Aspiring Business Developers31:24 Quick Fire Questions: Insights and Reflections39:12 Upcoming BD100 Event and ConclusionIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.