What Makes a Great Instagram Post

Instagram is the go-to place for hundreds of millions of people to share their photos, videos, and stories every single day. In this post, we'll dive into how you can use Instagram for your small business and show you how you can connect with your audience on the platform. Learning how to be successful on Instagram is not just about follower count. Instead, success comes from engaged audiences and great content. That's why I've put together a simple but highly effective guide on how to be successful on Instagram. Follow these Instagram success tips to boost your strategy. Here are my top Instagram tips: •Like all platforms, big numbers are not essential it is about connecting with the right audience. •Set up your templates on Canva so you can create on-brand images easily. •Do your hashtag research with tools like DisplayPurposes and Hashtagify. •Use an automation tool to plan ahead like MeetEdgar so you can be active without having to always be there. •Engagement converts to following so make sure you engage with your audience. So, what are the components of a great Instagram post? Captions encourage people to engage Whichever social media platform you're using, the caption should invite people to engage. The same, of course, is true of Instagram. Short titles, and key phrases associated with the image you're sharing, provide the viewer with something they can remember easily. Asking questions in the caption will encourage viewers to comment, which in turn can spark conversations between users and raise brand awareness. Images that match your brand Instagram is a visual platform and that makes it essential to make sure that the images we share are on-brand. Take your time to create templates, plan your fonts and colours so that when you start creating content it is on brand and #instagood! A call to action There are several different calls to action you can use in an Instagram caption. You can ask a question or request your followers to share related stories in the comments. These can be great for developing an interest or sparking debate. As clickable links in captions are currently not possible, you should try and direct users to the link in your Instagram bio, if you have one. Instagram contests are also a great idea to spread the word about your brand. Feature a specific hashtag in your caption, and encourage your followers to post their own images using the hashtag. Good use of hashtags Depending on the industry you're in, there are popular Instagram hashtags that can be used to get more visibility on your photos. Tools like Display Purposes and Hastgaify will give you a filtered list of tags based on relevance or you can use a google search just be careful of banned hashtags Some of the most trendy Instagram hashtags you'll find include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood. Keep in mind: Don't go nuts with your hashtags! A hashtag paragraph, as I like to call it, at the bottom of your photo is not savvy. It can look a little overzealous and cluttered. Just because you can add 30 tags does not mean you...