What Makes A Great Travel Website or App? | Travel & Hospitality Podcast | EP 44

Ahead of the release of the J.D. Power Travel App and Travel Web studies, listen to Michael Taylor and Andrea Stokes of J.D. Power Travel & Hospitality Intelligence explain what makes an exceptional web and mobile app experience in the travel industry. Mobile apps continue to grow in use and importance in the travel industry. They are a key driver of satisfaction with the overall travel experience. Travelers use mobile apps for booking, managing day-of-travel and account management and have high expectations based on experiences with high-performing apps — both within and outside of the travel industry. Travel websites draw millions of visitors daily and continue to be important to success in the travel industry. Even with the rise of apps, a significant amount of mobile traffic continues to flow to websites. Website experience is a key driver of satisfaction with the overall travel experience.