What Makes A Purchasing Agent Tick With Nate Peo

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers don't understand how to craft targeted messages to this unique persona.

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This episode is 35 minutes long.

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This episode was published on July 16, 2020.

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