22. What Makes a Restaurant a Hotspot? Yaroslava Malkova on Creating London's Most In-Demand Tables

This week’s Muse is Yaroslava Malkova, a foodie working in food, and the Global brand director of 971 Hospitality. She is the creative mind behind some of London’s most in-demand restaurants, including Nina, Zephyr, Bottarga and Lagana.In this episode, Yara answers the question everyone's dying to know: how do you actually land a role like hers, and end up shaping the restaurants everyone’s trying to get into? She shares how she broke into hospitality, how these concepts were built from the ground up, and what it really takes to turn an opening into a hotspot.Whether you live in London or are planning a trip to the city, these are the places people keep recommending, booking, and talking about. We go behind the scenes from the origin of the names to the ideas behind the menus, the atmosphere, and the creative decisions that brought multiple restaurants to life in just three years.If you’ve ever wondered why some restaurants become the hardest tables in town and what actually creates the buzz, this episode is for you.LINKSFollow Yara: https://www.instagram.com/yaroslavamalkova/Check out all the restaurants: https://www.pachamamagroup.com/restaurantshttps://www.instagram.com/ninamarylebone/https://www.instagram.com/bottargalondon/https://www.instagram.com/laganalondon/https://www.instagram.com/zephyrnottinghill/https://www.instagram.com/zephyrmonaco/Follow Seat of the Muse:https://www.instagram.com/seatofthemusepodcast/LOOK OUT FOR THE DINNER GIVEAWAYS ON INSTAGRAM!