What makes a successful escape room? We get the inside scoop from CryptX founder, James Ducker

We’re speaking to James Ducker, the founder of CryptX Escape Rooms based in Cambridge. James worked in banking for many years - he was at HBOS during the crash and became a whistleblower when he grew disillusioned with the financial sector. In the summer of 2016, James took a family holiday to Barcelona, his children were eight, eleven, and sixteen at the time. Sick of hearing "Dad, we're bored" - James booked an escape room in the heart of the city, a move that would subsequently change his entire career from banking to escape room founder. What will you learn from this podcast? How James went from banking to escape rooms His process for creating exciting rooms and puzzles What makes a "bad" escape room and practices to avoid The inspiration and history behind his rooms The psychology of why people play escape rooms How he effectively markets his rooms How he defines a target market The pros and cons of the escape room industry as a whole The future of health and safety procedures The importance of customer feedback Top tips for those just starting on their escape room journey Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here