EPISODE · May 9, 2011 · 4 MIN
What makes a successful functional food product?
from NutraIngredients NutraCast · host William Reed Ltd
Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.
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