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What makes a successful functional food product? episode artwork

EPISODE · May 9, 2011 · 4 MIN

What makes a successful functional food product?

from NutraIngredients NutraCast · host William Reed Ltd

Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.

What this episode covers

Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.

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What makes a successful functional food product?

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Frequently Asked Questions

How long is this episode of NutraIngredients NutraCast?

This episode is 4 minutes long.

When was this NutraIngredients NutraCast episode published?

This episode was published on May 9, 2011.

What is this episode about?

Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.

Can I download this NutraIngredients NutraCast episode?

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