What makes a successful functional food product? episode artwork

EPISODE · May 9, 2011 · 4 MIN

What makes a successful functional food product?

from NutraIngredients NutraCast · host William Reed Ltd

Why do so many ‘functional’ foods fail? Sometimes, it’s just bad luck or bad timing, but in most cases, manufacturers only have themselves to blame, product development guru Mark Crowell tells Elaine Watson at SupplySide East.

Episode metadata supplied by the publisher feed · Published May 9, 2011

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What makes a successful functional food product?

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