What Makes a Sustainable Brand? Inside Our Rating System with Sara Redmond-Neal

We’re back! In this relaunch episode, we introduce the new direction for the Sustainable Jungle Podcast—one that dives into the real stories behind the brands we rate for their sustainability efforts. Joining us is Sara Redmond-Neal, founder of Small Mighty CSR, a sustainability consultancy that helps small and medium sized businesses build practical, credible, and values-driven sustainability strategies. With nearly two decades of experience, Sara makes sustainability accessible to every business with low-cost resources and practical training. Through Small Mighty CSR, she offers services such as sustainability strategy development, ESG maturity assessments, coaching for internal teams, and communication support to help avoid greenwashing and build trust. Sara also provides practical free resources including her Quick Start Checklist, CSR Check-up and Sustainability Strategy DIY Guide. Sara provided valuable feedback in shaping our sustainability rating framework. We talk about Sara's career path, what she sees as critical for more sustainable brands, what businesses often get wrong, and why credible sustainability claims are more important than ever. Sara also shares actionable advice for brands working to improve their impact and thoughts on how the industry can shift toward real change. 🎧 Members-only bonus: In our extended conversation, Sara shares some of the emotional challenges of working in sustainability—including eco-overwhelm—and shares practical strategies for staying grounded and optimistic in the face of slow progress... along with even more advice for brands and consumers. Stay tuned for guidance on how to join! 💚 Learn more about our brand ratings 📹 Watch on YouTube 🔒 Member content coming soon – stay tuned or register expression of interest here 👩‍💼 Connect with Sara ✉️ Subscribe to our newsletter 📝 Show notes   How To Support The Podcast Thank you for listening! If you enjoyed this episode, please: Follow or subscribe! Leave us a review on your favorite platform Share it with someone who cares about sustainability Your support helps us keep the conversations going 💚