What makes a toy go viral

Squishy, slimy, fidgety toys are having a moment. But it’s more than just an anxiety-soothing, social-media fueled trend – these toys are reshaping how toys get made.Today on the show, we have the story of the once-humble squishy dumpling and what it teaches us about how to make a viral hit and how to manufacture it, without getting left holding the bag. Hear it all firsthand from the creator of this trendy toy. Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookSupport public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including bonus episodes and sponsor-free listening for Planet Money.This episode of Planet Money was produced by Emma Peaslee. It was edited by Marianne McCune. It was fact-checked by Sierra Juarez. It was engineered by Cena Loffredo. Alex Goldmark is Planet Money’s executive producer. Music: NPR Source Audio - "Melty Heart," "Summer Escape," and "Twilight Sparkle"See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy