What Makes AI Usable in Real VFX Pipelines - Andy McNamara, Generative AI Lead at Cinesite

What does generative AI actually look like inside real film and VFX production?In this episode, Andy McNamara, Generative AI Lead at Cinesite, about the reality of using AI beyond hype and demos.Andy brings over 30 years of experience in VFX and film, having worked on major productions including Black Panther: Wakanda Forever, Thor: Love and Thunder, The Witcher (Season 3), and many more.Today, he leads TechX, Cinesite’s dedicated Generative AI research unit, focused on understanding how these tools can be used responsibly and effectively in real production pipelines.We discuss why AI still feels “too much like a slot machine,” what “human in the loop” really means, and why control, workflows, and artistic sensibility matter more than model hype.